Category Archives: Adlytica Advertisers Blog

SEO + Digital Media Advertising: The Perfect Recipe for Online Success

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The online world is a cold place where the winner is usually the one that plays on numbers. Whether the number relates to attaining the number one position in search engine results, attracting maximum number of online visitors, or having a large number of social fans, the importance of numbers cannot be denied in the digital arena. And the two most potent tools to make number work for your include: SEO and Digital Media Marketing.

SEO is an acronym of search engine optimization. The term SEO means optimizing the website in a way that it gets noticed by the search engines. The end goal of every SEO campaign is to attain the top position in the search engine results page. And when SEO ties knots with digital media marketing, it can turn out to be an explosive combination for making your business a success.

Although the tools of digital marketing are different like PPC (Pay-per-click) advertising, video advertising, social media marketing, CPI (Cost per impression) campaigns; the goal is the same i.e. to attract maximum number of customers to the site. Below are some of the reasons why SEO and digital marketing advertising are better when used together.

1. Refine your Organic Search Strategy

Digital media advertising will help in refining the keywords used to rank your website. When you run PPC ads, you will know about relevant keywords that are trendy and popular among online visitors. You can use digital media advertising tools to refine your keywords list and increase effectiveness of your organic search ranking efforts.

2. Boost Online Social Media Signals

Gone are the days when in order to rank your website, you just had to stuff keywords in your website and appear at the top of search result page overnight. The search engines these days have become smarter, meaner, and tougher in setting requirements for search engine ranking. One such metric that is used by search engines is online social media signals.

The more popular your site on social media, the more importance will Google give to your site. Through digital social media marketing ads, you can improve all these social signals of your website. More specifically, every time a person tweets the URL contained in the ad, likes or shares the URL on Facebook or +1s on Google+, your ranking will automatically take a hit.

3. Leverage Information from PPC Ads for SEO

The third way digital advertising can help improve organic search engine ranking is through analyzing which ads resulted in maximum conversions. You can then use the information to update title tags, meta tags, and meta description of pages that you want to rank in search engine.

Bottom-line is that digital media marketing can certainly help boost online ranking of a website. When used effectively, it can serve as your ticket to reach the top of page of the website. Contact ADLYTICA if you want to benefit from SEO advantages of digital media advertising.

Why Select a Social Media Agency for Your Online Business?

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Did you know that about 1.4 billion people have their accounts on Facebook? And that Twitter has 284 million active users? And that the +1 button on Google+ is hit 5 billion times per day?

The above social media trends are certainly mind boggling to say the least. But the fact is that they are true. Social media sites have created a big bang in the new millennium. Most people now spend more time socializing online as compared to meeting up face to face.

And this trend represents nothing but good news for online business owner. Below are some of the ways online businesses can benefit from making their presence felt on the social media platform.

Maximum Reach and Visibility

Hiring a professional social media agency will work wonders in maximizing reach and visibility of the website. The digital social media company can help in growing your social media base through advertising. Online social media platform allows you to advertise people to like your social media page. You can effectively target the ad to attract genuine leads to your official social media page. The more the online social media fans, greater will be the reach and visibility of the website.

Promoting Goods and Service

Another way you can benefit from hiring a social media marketing company is promoting your goods and services through the social media page. The increased fan base created by implementing effective social media strategies will provide the perfect platform for advertising your goods. You can market your products and services to thousands of your social media fans. These fans will further share your promoted goods on their own profiles that will be seen by people in their own social circle. As a result, you can market your products or services to potentially millions of people through the online social media network.

Running Effective Marketing Campaigns

Social media platform offers you the perfect opportunity to market your goods and services. Using the online social media platform, you can run effective marketing campaigns for your goods and services. A professional social media-marketing agency will help you devise effective social media marketing strategies for running the ad campaigns.

Maximum Return on Investment (ROI)

Through expert guidance and advice of social media marketing agency, you can save cost on advertising the product to your targeted customers. You will know how to target your ads that result in maximum ROI (return on investment). Advertising to the right customers will help you in increasing the effectiveness of the social media ads, thereby saving cost on advertisement.

Building Brand Name

Finally, a social media-marketing agency can run effective brand building campaigns that will help you to win the hearts of your customers. The creative social media ads will present your online social media company in the best light to the online customers. You can greatly improve both brand image and reputation through the brand building ad campaigns in the social media platform.

ADLYTICA offers bespoke social media marketing packages for online businesses at affordable prices.

How to Measure Effectiveness of Digital Display Advertising?

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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

— John Wanamaker

The above quote represents one of the most common dilemmas with online advertising. Most online business owners don’t have a clue whether their digital display advertising campaign have been effective in terms of return on investment. They do not know how to measure effectiveness of the online display ads in attracting sufficient online visitors that justify the investment.

The importance of measuring effectiveness of the online digital ads cannot be emphasized enough. The obvious reason that you must measure the effectiveness of the online ad is to not only justify the investment, but also to adjust the advertisement strategy to ensure maximum generation of online traffic. Below are some tips on how to measure effectiveness of the online display ad.

1. Analyze Network Ad Report

The most obvious way to measure the effectives of the ad is through the ad report provided by the advertising network. For instance, in Google AdWords report shows the number of visitors that have clicked the ads and the conversion rate of the ads. Similar report is provided by other network platforms such as LinkedIn, Facebook, Twitter, Bing, and Yahoo! display advertising networks.

Using the reports you can measure instant updates about each keywords included in the advertising campaign. You can then adjust the ads either by increasing the bid amount, changing the advertised texts, or including additional keywords.

2. Track Your Website

Another way to measure effectiveness of the online ads is by installing a website tracking plug-in. Some website hosting companies provide basic tracking plug-in, but in most cases the information is not enough to get detailed information about the inbound traffic. You have to install a third party plug-ins to get detailed information about inbound traffic.

The tracking programs contain detailed reports that provide complete history of inbound traffic. You can find out about the number of online visitors that have visited the site, amount of time spent by the users on the site, and most importantly the source of the traffic. The traffic source will tell you how many visitors arrived at your site by clicking on the ad. You can then calculate whether amount invested in the display ad justify increase in the online traffic.

3. Look at Website Metrics

Metrics such as ROI, conversion rate, and click through rate provide helpful information about the display ads. You must look at these web metrics to determine the effectiveness of the online display ad. ROI refers to return on investment, conversion rate refers to the percentage of online traffic generated by the ad that purchased a product, while the click through rate is the number of people that clicked the display advertisement link. An expert web developer can develop and install the codes to measure these metrics.

On a final note, you can easily determine the effectiveness of the online ad by following the advice listed above. For online businesses, ADLYTICA offers bespoke display ad packages at affordable rates.

Digital Marketing 101: What is Affiliate Marketing?

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Do you want to make money by setting up an online business? That is certainly a good idea. The good thing is that you do not need much money to invest in the digital platform. And even if you don’t have any capital to invest at all, you can still make money in the online digital arena.

If you think we are talking about hacking into bank accounts of others to steal money, you are wrong. We certainly don’t endorse the unethical activity. What we are talking about here is Affiliate Marketing program that allows you to earn great amounts in the range of $1,000, $5,000, and even $10,000 a month.

So, what is affiliate marketing? What is the benefit of affiliate program? And most importantly, how do you earn money through this program? Here we will provide answers to all these question and more related to Affiliate Marketing.

Affiliate Marketing: An Overview

Affiliate marketing is similar to traditional commission based sales where the seller receives a commission for making the sale. The same is the case with affiliate marketing on the web. You receive a commission for selling goods of a particular online merchant.

You can sell a wide range of goods and services through the affiliate program. The actual type of goods you have to sell to the consumers will depend on the online merchant that you choose for the affiliate program. For instance, you may be required to sell electronic products offered by the online merchants. In some cases you have to sell financial products. Still, some affiliate merchants deal with assortment of goods like food items, electronic goods, perfumes, crockery items, health products, etc.

The payment is made based on a mutually agreed fixed rate. The rate is mentioned in the affiliate contract that you sign with the merchant. Your commission will be based on the rate and the number of sales made during a particular period.

How can you Benefits from Affiliate Marketing?

The main benefit of affiliate marketing is that you don’t have to spend any capital on setting up an online business. Moreover, you also do not have to pay any money for maintaining the inventory. This is best for individuals who are not in a position to obtain the required capital for setting up the business.

The only thing you have to do is to advertise the goods and services of the merchant. This can be done through digital advertising, creating a blog site, and various other means that do not involve much cost from your end.

How to Set up an Affiliate Marketing Program?

Affiliate marketing allows you get earn great amounts of money in the form of commissions. The actual amount you earn depends on a lot of factors. But what counts the most in the end is the type of affiliate marketing program you have selected to market your products and services and also the effort put into in marketing the goods to the consumers.

You can contact ADLYTICA if you want to sign for the best affiliate-marketing program that is most appropriate for you. The digital marketing company can connect you with a large number merchants that offer affiliate programs.

5 Best Creative Advertisement Ideas for Online Businesses

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Creating an online ad is not that hard. But crafting an ad that wows the viewers and compels them to click on the ad is not that easy either. Being unique in the crowd is what online advertising is all about. And this is even more important for in the digital arena. Why?

The answer is obvious. The web is saturated with thousands of websites all vying for the same customers. In order to get noticed you need to create an ad that is unique and interesting. You need to come up with creative advertisement ideas to capture attention of the users. Below are 5 such creative advertising ad that you can use to market your goods and services to online users.

1. Design Infographics Ads

The fact is that everyone prefers pictures to text. Creating infographics is the most creative way to market using pictures. Infographic ads are nothing more than creative images that advertise the product in a creative manner. These ads offer most appeal to the online users. You can join the ad with interesting information that relates to the product or services. This will not only promote your product but also impart information to the users.

2. Associate Adorable Character

Another great creative advertising tip is to associate adorable characters with your product or services. You must include the character in every digital advertisement. Moreover, you can also narrate stories that make the ad more appealing and interesting. The character that you create will become the brand ambassador of your product that will promote your product and services and endear it in the eyes of the customers.

3. Interactive 3D Ads

Another advertising idea for your ad is to create multimedia 3D ads. When users point towards the ad, they can interact with the animated ad. This is one of the most effective ways to make your ad get noticed among the various other ads. The best thing about 3D creative ads is that they can stay in the eyes of the users therefore creating the maximum impression on the users.

4. Narrate a Graphical Story

Every people whether old or new love to hear stories. And you can take advantage of the people’s fondness for stories by including it in your online ad. Creating ads that narrate graphical stories is the best way to capture attention of the online users. You can narrate graphical that relates to your products or services. The stories must incite emotions of the users. It should make them realize their need for the product and tell them how purchasing the product can improve the quality of their life.

5. Advertising Blog Posts

You can also cost effectively market your products by advertising blog posts instead of individual products. A single ad should offer the range of products to the consumers, and request them to visit the blog site to get more information. In the blog site you can provide detailed information about the products or services.

If you want to know more creative advertising ideas, you should visit

What Type of Services are Provided by a Digital Creative Agency?

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If you want your online business to be a success, you must market your services in the digital platform. And the best way to market your services to online users is through a digital creative agency. Digital creative agencies can craft creative ads that are targeted to online users. The fact is we live in an era where our lives are digitally connected.

Most of the people now use the digital platform to spend time online connecting with family and friends living in different locations. The net hosts billions of people from all over the world. And if you are an online business owner that wants to reach to these people, you need to hire a digital creative agency.

Here are some of the ways digital creative agency can help you in marketing your goods and services to online users.

Online Classified Ads

Classified advertisements are devoted to advertising various businesses to online users. You can use the classified ads to market your goods and services to online users. A digital creative agency can help you host your online ad on various classified ad platforms.

Advertising on these sites offer great online exposure for the goods and services as the classified ad network is frequented by online users for finding required goods and services. The best thing about advertising on the medium is that the every product or services is conveniently classified. This allows your products or services to be marketed to individuals that would be willing to buy goods and services from you.

Mobile Advertisement

Another invaluable service offered by digital creative agencies is mobile advertisement. Majority of people now use mobile to access the World Wide Web. Mobile advertisement offers the perfect platform to target these mobile users. The ads created for mobile advertising needs to be compatible with mobile screens. A professional digital creative agency can create mobile friendly ads that are targeted to mobile users.

Integrated Digital Ads

A professional digital creative agency provides integrated digital ads that are hosted on diverse platforms and devices. The ads that are marketing to different devices all follow similar themes. These ads are hosted in different devices such as mobile phones, desktop PCs, tablets, and others. Moreover, the ads are placed in different online platforms such as websites, search engine, social media pages, affiliate pages, and others.

The benefit of integrated digital advertising service is that the online ad gets to have maximum exposure. About millions of people can be reached using the integrated digital advertising. And this translates into increased online traffic and revenues for the online business.

Multimedia Online Ads

Creative advertising agencies can create interactive online ads that create the maximum impression with the online users. The digital creative agencies can create 3D online ads to capture attention of the online users. The ads can funnel maximum number of online users to the e-commerce website.

You can contact ADLYTICA for expert digital marketing services for you online business.

How to Choose the Right Marketing Agency for Your Business?

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There are plenty of marketing agencies around today and it is important that you choose the right one for your business. However, making that decision can be extremely tough and confusing, since there are so many different options out there. So how does a business choose a marketing agency that is right for its marketing needs? Here are some of the crucial things that you can do in order to ensure that you choose the right marketing agency for your business:

Pay Attention to How the Agency Understands Your Business Objectives

The right marketing agency for your business will generally be the one that is willing to go the extra mile and make efforts to understand the goals and objectives that you are trying to achieve. They will not only make efforts to get to know you but will also try to learn about your business and market in order to develop the right marketing strategy for your business.

You can easily tell when someone is genuinely taking interest to what you have to say and you can gauge their level of commitment by the steps they take to ensure that the desired result is achieved. So make sure that you hire the services of a marketing agency that understands your business objectives.

Ask about their Plans for Identifying Your Needs and Meeting them

The right marketing agency will not only help identify your needs properly but will also ensure that they are met. You should ask them questions about their intended plan of action and how they feel about helping you meet your objectives. The good advertising agencies will know exactly how to go about developing a marketing campaign that will be suited for your market.

So make sure that the agency that you choose for your marketing campaign is one that has got the best plans and ideas for helping you meet all your goals and objectives.

Find Out if they are Capable of Working on Complex Assignments

Another crucial aspect of finding the right marketing agency today is by checking their potential of dealing with adversity and handling complex projects. Make sure that you hire the services of a marketing agency that can offer you marketing campaigns that involve several media channels. This will mean that not only will your business grow faster but it will also produce results that are guaranteed to provide more exposure for your brand, products and services.

Check Samples of their Work

The easiest way to select a marketing agency that is right for you is by checking their sample work or any other previous work that they have done for their clients. There are many different styles of creating advertisements so choose a marketing agency that is unique and has got the vision as well as the craft to provide you with the desired marketing campaign for your industry.

If you want to learn more about how to select a marketing agency that is right for your business, visit today.


The Best Ideas for Small Business Marketing on a Budget

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If you have a small business and want to get the most out of your marketing campaigns on a limited budget, things can often be tough. It is not easy to build a formidable marketing campaign and while the large name companies have got the budget and the advertising support, it is the small businesses that are unable to make a name for themselves due to limited resources. The competition in every industry is fever pitch and if you want to make a name for your business in the market, then you will have to come up with ideas that allow you to build a marketing campaign on a budget.

Fortunately for you, this is where we excel and we have decided to provide you with the best ideas for small business marketing on a budget. It can not only help your business survive in the industry but may also give the big boys a run for their money. So here are the best ideas for small business marketing on a budget:

Start Engaging Your Followers:

It is important to build a formidable following on social media if you really want your business to get to the next level. This is easier said than done, since you will have to do some research and find what the audience in your industry prefers and what they want from businesses. However, one of the best ways to ensure that your marketing campaigns are a success is through engaging your followers and staying relevant in their minds. This will ensure that whenever you launch a new product or promote your services, the customers will not hesitate to purchase them.

Build Your Brand on Social Media Platforms:

If your small business doesn’t have enough budgets to make flashy advertisements with big name superstars the next best thing you can do to gain exposure is to build your brand on social media platforms. This means being relevant on the biggest social media platforms such as Facebook, Twitter, Instagram, YouTube and Pinterest. This will ensure that you are a household name and will allow you to target consumers from all across the world fairly easily, without having to make expensive advertisements. If you manage to build your brand and gain followers on social media your marketing campaigns are bound to be successful.

Publish what People Want:

This means understanding your audience and giving them what they want. Do your research and find out the most popular searches on Google and what consumers in your market are looking for. This will provide you with valuable information and you can promote your products and services with a higher chance of attaining success. It will also allow you to make products and services that are designed according to the needs and wants of your customers. Every major business wants to be relevant and if you publish content that people want, it will gain you more followers faster.

If you want to learn more about business marketing, visit today.


Important Ways to Get More from Digital Advertising Today

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Digital advertising is the future of marketing and businesses need to constantly learn about new ways in which they can market their products and services more efficiently. The competition is getting tougher as more businesses start to adopt digital advertising trends and start spending more on their marketing campaigns. The figures taken from surveys recently suggest that spending on digital advertising has grown by more than 80% in the last 5 years and that figure is expect to double in the next 2 years alone.

The vast potential of digital advertising today has made it imperative that companies look for different ways in order to unlock their full potential. There are plenty of strategies that businesses can put into place and some of the very best to get the most out of digital advertising today:

Killing the Average

It is important to research on keyword optimization and search engine marketing in order to get better returns on investment from your digital advertising campaigns. It is very common for businesses to use thousands of keywords in order to ensure that the content on their website ranks higher on search engines and they get the most results. However, it is estimated that more than half the keywords that companies run in their digital advertising campaigns are useless and don’t need to be used. They not only waste time but the resources and money of the company as well, which is why companies need to research on keywords and then take out the averages of the best performing keywords in their industry before using them in their digital advertising campaigns.

Measuring Impact on the Bottom Line

Digital marketing teams generally tend to focus more on the number of purchases that they have made for their marketing campaigns. However, this is not the best way to gauge the performance of a digital advertising campaign and companies need to focus more on gross margins and the calculated lifetime value of the advertisements that the company uses in order to promote their products and services. This way the business can focus on retaining the best performing purchases and therefore generate more revenue without impacting their marketing budget.

Develop Uniform Marketing Systems

The majority of companies that are marketing their products and services through digital advertising are increasing every single year and that figure will only go up. This means that the existing companies will have to develop uniform marketing systems that will not only hand over the advantage to them but will also ensure that they are able to market their products and services better. It is important to have a unified cost model that ensures the company knows where it is spending more money and where it can save money whilst still having the advantage of making better decisions.

If you want to learn more about digital advertising and how you can get the most out of it, then visit today for further information on the matter.


5 Mobile Marketing Solutions to Look for When Selecting a Digital Marketing Company

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Every online business needs to devise a mobile marketing strategy to promote goods and services to mobile users. The reason is that more people today use smartphones to access the net as compared to desktop PCs. Mobile searches have increased at a geometric rate over the years. Due to the growing number of people that use mobile to access the net, Google the search engine giant released an update that gave more preference to mobile friendly sites.

Marketing on mobile platform is similar to making ads for desktop PCs. However, you have more variety when it comes to mobile marketing. Below are 5 mobile marketing solutions you must look for when selecting a digital marketing company.

1. Mobile Social Media Marketing

The digital marketing company must provide social media marketing solution. Social media are sites that people use to connect with their friends, family, office colleagues and various other people in the online arena. Millions of people have their profile on the social media sites such as LinkedIn, Twitter, and Google+. Facebook is the number one social media site that has around a billion social media “fans”. These social media sites provide the perfect opportunity for companies to market their goods and services.

Since most of the individuals use their mobile devices to access social media sites, you can target these individuals using the mobile advertising. A digital marketing company can offer you the right mobile marketing tools to advertise and promote your products on the mobile devises.

2. App Marketing

Apart from browsing, most people use mobile apps on their smartphones and tablets. You can reach these individuals by utilizing the mobile marketing tools offered by digital marketing companies. You don’t have to create an app to advertise through this medium.

A number of ad networks allow you to advertise your products and services on the mobile app. For instance, Google Mobile App allows online business owners to advertise their services on the mobile apps. Facebook also offers mobile app advertising and promotional tools.

3. Location Based Mobile Marketing

The third mobile marketing you should look for is location based mobile marketing. This marketing ad simply means targeting ads to people based on their geographic location. Through this method, you can target the ads according to country, city, locality, and towns. In some cases, advertisers can also market to people within just 1 mile radius from a specific location.

4. Mobile Image Ads

Another effective marketing solution is image based ads. The image ads appear on the mobile devices of users. These ads appear on various places such as websites, search results page, and within game and mobile apps.

5. Mobile Video Ads

Finally, you must select a company that offers mobile video ads for the users. Mobile video ads are similar to mobile image ads except they are in the form of videos. The ads run on popular video sites such as YouTube, Daily motion, and various other marketing mediums.

ADLYTICA offers customized mobile marketing solutions for both large and small companies.